PELUMI IGUNNUBOLE / DESIGN LEAD

BRAND &

PRODUCT

DESIGN

PELUMI IGUNNUBOLE / CREATIVE DIRECTOR

BRAND

& DESIGN

SYSTEMS

ABOUT

I help you level up through brand & design systems

I work with ambitious companies and startups to build brands and design systems to increase revenue, delight customers and attract opportunities.

I often joke that I was born with a pencil in my hand. Whilst friends were out playing you could find me spending sleepless hours in the ‘zone’ working on my next masterpiece (who needs food or water). I share this to simply say, for me, design has never been a job, it’s always been a passion and vocation.

Since then I’ve pioneered a range of enterprises, from running a design studio, to a startup foundry empowering underserved university communities, Ennovate Lab. I’ve taught and coached designers, teams and businesses to level up. My passion for entrepreneurship has led to launching the Startup Greatness Academy, teaching founders to conquer the online space through brand strategy.

I’ve developed a reputation for being a hands-on problem solver working with developers, marketers, executive boards and sales teams. With two decades of multi-departmental, multi-sector and multi-disciplined design experience I bring serious value as a versatile creative strategist and consultant.

CLIENTS

Worked with ambitious & forward thinking companies

ABOUT

I help you level up through brand & design systems

I work with ambitious companies and startups to build brands and design systems to increase revenue, delight customers and attract opportunities.

I often joke that I was born with a pencil in my hand. Whilst friends were out playing you could find me spending sleepless hours in the ‘zone’ working on my next masterpiece (who needs food or water). I share this to simply say, for me, design has never been a job, it’s always been a passion and vocation.

Since then I’ve pioneered a range of enterprises, from running a design studio, to a startup foundry empowering underserved university communities, Ennovate Lab. I’ve taught and coached designers, teams and businesses to level up. My passion for entrepreneurship has led to launching the Startup Greatness Academy, teaching founders to conquer the online space through brand strategy.

I’ve developed a reputation for being a hands-on problem solver working with developers, marketers, executive boards and sales teams. With two decades of multi-departmental, multi-sector and multi-disciplined design experience I bring serious value as a versatile creative strategist and consultant.

EXPERTISE

Two decades across multiple sectors

01

Creative direction

Provide creative leadership, hands on visual UI design and conceptual ideation.

04

Coaching

Lead and mentor teams, including course creation, goal setting and lunch & learns.

07

Entrepreneur

Self starter, highly motivated and aware of current trends. Enjoy startup culture.

02

Brand guardian

Design systems, guidelines and processes to ensure quality and consistency.

05

Collaborative

Work across departments, from developers, marketers, to UX and leadership.

08

Pitching

Present and communicate ideas to teams and relevant stakeholders.

03

Versatile

Manage multiple streams of work, with expertise in multiple design disciplines.

06

Strategy

Plan the process to results, scope, and estimate effort for projects and proposals.

09

Product & UX

Use design thinking, tools and user insights to create delightful user experience.

Two decades across multiple sectors

01

Creative direction

Provide creative leadership, hands on visual UI design and conceptual ideation.

02

Brand guardian

Design systems, guidelines and processes to ensure quality and consistency.

03

Versatile

Manage multiple streams of work, with expertise in multiple design disciplines.

04

Coaching

Lead and mentor teams, including course creation, goal setting and lunch & learns.

05

Collaborative

Work across departments, from developers, marketers, to UX and leadership.

06

Strategy

Plan the process to results, scope, and estimate effort for projects and proposals.

07

Entrepreneur

Self starter, highly motivated and aware of current trends. Enjoy startup culture.

08

Pitching

Present and communicate ideas to teams and relevant stakeholders.

09

Product & UX

Use design thinking, tools and user insights to create delightful user experience.

TOOLS

These are my top 12 tools, but nothing beats the pencil

CASE STUDY

Building a robust design system

Clearbank set out to disrupt the banking sector by providing real time payments and banking infrastructure for fin-techs. Challenge was the portal, API platform and company branding were inconsistent, clunky and not representative of the companies potential.

Creative direction / UX / UI / Branding / Conceptual design / Product design / Strategy / Design system

I performed an audit of the existing platforms and presented a strategy to move things forward in the London Gherkin office. I worked with the dev team, client services team, and marketing department and shaped a comprehensive design system, component library and brand toolkit.

30+ AWARDS

1.7M QUARTER

2 BILLION

The results were consistency, a modern and easy to use interface, better user experience and operational efficiency. In my time at Clearbank we won well over 30 awards, from payment awards, British banking awards to FS Tech awards and Top Linkedin Startups nominations. Monthly revenue grew from 0.6 million to 1.7 million in a quarter. Customer balance grew from 0.4 billion to 2 billion and we onboarded 167 partners with over 40 in the pipeline many of which were market leaders.

TESTIMONIALS

And here’s what people say about me

LET’S WORK

TOGETHER

  • Your branding is outdated and doesn’t bring real value to your business.

  • Your UX/UI does not reflect your potential and you’re ready for an upgrade.

  • You want someone to train your team to level up through design thinking.

© This site was last updated 2023