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Lenovo ThinkPad Edge 11 Tour

Working on this project had it’s challenges especially combining the 2d and 3d animation. After days of charcoal based illustration it was all worth it in the end. We aimed to create a visual experience that clearly demonstrated all the relevant features relating to the new Thinkpad Edge’s progressive design and powerful performance. The motion piece features the laptop as the Centre of a modern gallery as the central masterpiece. Through a series of slow motions it elegantly interacts with elements around the clutter free environment. Elements such as the interactive canvases were used to message each key feature.

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