St Mary’s Youth Club has enabled young people in the personal and social development to achieve and excel for over 35 years. It has seen the likes of Leona Lewis, Natalie Suliman, Ian Wright and many more pass through its doors. In relation to the achievements and activities of the club its brand image or lack of image did not adequately reflect its achievements. I set out to develop a coherent brand image that better reflected aspiration, diversity and fun. I still have an on-going relationship with the club in Islington and work on a variety of promotional materials.